It should come as no surprise that many in the tech industry are not happy about the California Consumer Privacy Act. As we speed toward January 1, 2020, industry lobbyists and business-geared legislators are pushing a number of amendments that could severely limit the effectiveness and reach of the CCPA.

Todd Weaver and Brendan Eich recently wrote an op-ed in the Mercury News about the generational shift in tech companies’ approach to privacy: while new, smaller tech companies see the appeal and necessity of privacy regulation, Big Tech is digging in its heels.