Amendments Archives - California Data Privacy

Jul 22, 2019 Daniel J. Zarchy CCPA Amendments, CCPA, data aggregation, Legislature

What Does the California Consumer Privacy Act Mean for Data Aggregation?

Data aggregation has long been an important part of business analysis, from collecting information on past consumer trends to predicting the next big hit. Recently, the California Consumer Privacy Act’s provisions on data aggregation have become a warzone between privacy advocates and businesses concerned with the law’s scope.

AB 873, which is working its way through the committee process, would make two prominent changes that privacy advocates say would dramatically weaken the effectiveness of the CCPA.

Jul 12, 2019 Daniel J. Zarchy CCPA Amendments, California, CCPA, Legislature, Privacy

How Could the California Consumer Privacy Act Affect Facial Recognition Technology?

California’s newest privacy law may soon protect more than just our personal information. If a proposed amendment to the California Consumer Privacy Act ends up passing, the legislature will add new protections to the CCPA that restrict the use of facial recognition technology by California companies.

Proposed amendment AB 1281 would make it mandatory for all businesses that use facial recognition technology to post “clear and conspicuous” signs at the entrance of every location that uses such technology.

Jul 8, 2019 Daniel J. Zarchy CCPA Amendments, California, CCPA, Legislature, Privacy

How Will the California Consumer Privacy Act Affect Loyalty Programs?

Loyalty programs are everywhere. A Starbucks gold card might get you a free shot of syrup or refill on coffee. Your hotel gives you free upgrades and snacks for being a loyal member. When I buy a salad from the cafe downstairs from my office, I punch in my phone number and collect points that, someday, I will cash in for a free roast beef panini and large fountain soda. But now, there’s some concern that such loyalty programs will go the way of the dinosaur under the CCPA.

Jul 1, 2019 Daniel J. Zarchy CCPA, Privacy News Amendments, Big Tech, CCPA

Will the California Consumer Privacy Act Survive Big Tech?

It should come as no surprise that many in the tech industry are not happy about the California Consumer Privacy Act. As we speed toward January 1, 2020, industry lobbyists and business-geared legislators are pushing a number of amendments that could severely limit the effectiveness and reach of the CCPA.

Todd Weaver and Brendan Eich recently wrote an op-ed in the Mercury News about the generational shift in tech companies’ approach to privacy: while new, smaller tech companies see the appeal and necessity of privacy regulation, Big Tech is digging in its heels.

Jun 23, 2019 Daniel J. Zarchy CCPA, Privacy News Amendments, California, CCPA, Legislature, Privacy

Potential Amendments to the California Consumer Privacy Act – AB 25 and AB 1564

With the California Consumer Privacy Act just six months from implementation, the California legislature is hard at work refining and amending the CCPA. While some of the proposed amendments seek to clarify ambiguous terms, others would limit or expand the reach of the law, representing the divide between privacy advocates and the tech industry.

Note: this post was updated following the June 28, 2019 changes to AB 25.

Over the course of the next several months, this blog will detail several of the most interesting and impactful debates surrounding the CCPA. Today, let’s discuss AB-25 and AB-1564.

Your guide to data privacy, in California and beyond.

Tag: Amendments